Ways to Improve Your Value-Added Reseller (VAR) Operations

BusinessA value added reseller (VAR) is a business that buys and combines products together to build a new system, which they resell to different industries as a package. For example, VARs buy circuit parts like microchips from different suppliers and then use them to build a communications device. They will then sell it to businesses that need them for their operations. Many companies find this beneficial because they don’t have to build the devices themselves, especially when they want them to have specific parts.

Whether you’re a start-up or an established VAR, finding ways to improve your operations is important. This is to satisfy your clients by meeting their demands.

Decide Whether to Hire Support or Not

As your specialty is building new systems, you may or may not be available to do the installation at your client’s locations. Decide whether you will hire external support that specializes in voice and data network communications or let somebody from your team do it. Both have their advantages and disadvantages.

Hiring external support gives your clients peace of mind because you know that somebody will handle the job professionally. If you insist on doing the installation yourself, you have to make sure that the people who will handle the job aren’t only familiar but have hands-on experience. This might involve training them, which is another cost for your business.

Find the Right People to Work With

Look for qualified technicians who can be your trusted partners. They should have the expertise in setting up a range of solutions in your client’s location. These include the cabling and installation, configuration, and testing of products using telephone and Internet connectivity.

Like any other business, you have to strive in improving the services you offer to clients. Whether it’s in the form of a new product or people to work with, make sure that they do more good for your operations.