Marketing has many different segments, all of which can be your starting point to earn money. There is advertising, branding, and of course, brand activation. Brand activation can be deemed as a subpart of trade marketing, which encompasses trade shows.
If you want to be part of the latter, there are various ways you can do it. And contrary to many, this does not always have to be difficult. All you need are the right strategy, the right network, and the right time. You need to harness your strengths for you to thrive.
Here are three ways you can be part of the trade show industry.
Become a supplier
Brands and their partner agencies cannot just execute things and make them work. There will surely have to find suppliers that will make their booths happen. And this is your way in. You can become a print supplier if you want. This should not be a big problem, as there are many printing franchise opportunities available.
Become an event planner
It is either you will work for the venue, the main event organizer, or for the client. Becoming an event planner can give you a lot of opportunities to meet people and widen your network. Furthermore, you will be tasked to handle the logistics of the brand you are working with. This is perfect, especially if you are looking for some action.
Run a PR firm
If you feel like being an observer, you can run a PR firm or become a PR person yourself. Your main task is to cover the event and come up with a write-up on it. This is also an easy effort to start, as long as you are personable and you have excellent writing skills.
These are just some of the things to keep in mind if you want to become part of the world of trade shows. Pick the one where you can maximize and improve your skills.