Virtual reality (VR) is no longer a domain of video gamers and moviegoers; it is the latest technology in marketing. Clients no longer need access to a PC to view your marketing videos with the increase in mobile virtual reality.
One can use VR to mill out video and print marketing while creating a realistic and clear picture of your product’s desirability and features. Before you adopt virtual reality marketing into your strategy, you should understand the components and counterparts of this technology.
One of the elements in the virtual reality arena is virtual reality itself, entirely made up of computer-generated images. The customer utilises a head-mounted display (HMD) for the ultimate experience.
London video agencies such as Courage Media digitally create the images and then project them using a program. While wearing the HMD, the customer can interact with his or her environment.
Unlike virtual reality, the 360-degree technology does not use CGI. They generate images from 360-degree cameras or several photos. The customer views these pictures and videos using the HMD. You can also view them from a PC or laptop by using a keyboard or mouse to move around the space.
Augmented Reality (AR)
Unlike VR, augmented reality projects the image onto an area physically occupied by the user. It commonly uses a computer or tablet with a camera attached to it. It is important to remember that in AR, virtual objects do not interact with real-life objects in any way; they are just projected images.
People frequently use mixed reality and AR interchangeably, but they have a major difference. In mixed reality, virtual objects do interact with real-world objects.
If you intend to go virtual in your marketing, ensure the studio you work with has the right equipment, software and skilled workforce to do a perfect job. Create a marketing experience your customers can fully immerse into by investing in virtual reality today.