Coming up with great and appealing images for your website isn’t enough to make it effective. You also have to think of the different SEO needs of your site to make them matter. Image SEO is important to boost your site’s ranking using your chosen keyword phrases.
Google considers the quality of your images to know if you’re credible. The agents from Bambrick Media agree, saying that images should be ‘carefully designed so that it conveys the right message, and gains you recognition with both the existing and potential customers’.
Here are a few ways to improve your image SEO:
An image title should successfully tell something about the image. It must be simple, descriptive, clear and concise. Never go overboard by packing it with plenty of keywords. Cameras will have a default filename for photos, like ‘DSC_0001.jpg’, but you must rename it for the sake of SEO. The file name should be direct and relevant to the keyword of the webpage where you will display it.
An ALT tag is an HTML field that search engines use to get more details on the images. Its primary intention is to increase accessibility, but professionals realised later that they can use it to maximise an image’s SEO impact. ALT tags are like an expanded version of the image title. It must be short, but good enough to provide insight and deliver the message you’re trying to send.
Your site needs to load fast because users don’t have the luxury of time to wait for it. Excessively large images will only cause harm; that’s why you need to optimise your images to maintain good quality while reducing file size. Set images to 72 dpi (dots per inch) and choose the right file type.
These are just 3 things that you can improve for your images to make a positive impact on your SEO campaign. It’s time to pay attention to these small things to make your strategy a more effective one.